google website
I Can Rank My Website on Google
Since the last few years, Internet marketing has become almost synonymous with Google marketing. Today, the bulk of marketers are trying to get their websites rank better on Google and they are doing this in preference to the several other search engines that are present. This is quite understandable though. The average Internet user uses Google to search for information more than any other search engine and hence if a website ranks well on Google, it is much more commercially profitable than getting it to rank on any other search engine.
So how do you rank your website on Google?
Sure Fire Tips: Use Google Domination Book (2009)
You have a lot of options to do that. Let us learn about a few of the most result-oriented methods here.
Rank my website on Google #1 – Link Building
Link building basically means increasing the number of links that you have on the Internet. When the link is propagated in this manner, it is understandable why it can bring a lot of people to the website. You should know that Google wants websites that have a good amount of traffic which means to them that the website is more popular; hence, your website ends up getting better traffic.
We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad testing. Nowadays, bid management can be automated, keywords research is not as hard as it used to be and reports customization it’s a trend.
However until now, no “big” players on PPC management software came on the market with an ad testing management tool.
We invest and spend lots of time in testing ads, simply because it’s a major part of our PPC optimization process. And testing ads takes time; create, test, analyze and again.
Of course, if you manage a small account (5-10 ad groups, with 10-20 ads) managing the tests won’t be a problem for you (choosing the winner, it will be an issue, if you have more than one ad in your ad adgroups).
What if you have hundreds or thousands of highly targeted ads, split across various ad groups? How do you manage the test? Normally, you would create at least two ads per adgroup, and after one/two/three/whatever weeks you look at the performance and, “hmm, this ad has a conversion rate of 5% compared to the other one which has a 10% CR. We’ll keep the 10% ad running and create a follow up test”. Usually, this is how it goes.
But, did your decision considered the percentage of ad serve, the number of clicks and conversions, all from a statistical point of view? Most of us don’t look at the whole, because that information is not there. You’ll have to use Excel to analyze ads’ performance further. And we humans, are lazy by nature. If it’s not in the front of us, we probably won’t bother doing some additional spreadsheet work.
And here it is where Google Website Optimizer can help.Wouldn’t be wonderful if Adwords will have a similar interface.Unfortunately, that’s just me innovating and creating imaginary screenshots. The above is not an actual screenshot from the Adwords interface. But imagine if you could create the ads and Google (as it does with Google Website Optimizer) will tell you which ads are going to perform better (from a statistical point of view) either for ROI or CR or whatever metric you chose. Further, imagine you don’t need to browse the slow interface or download reports to know when a test reached its end; you will receive an email from them. And then, with a click you can create a follow up test and test again.
Pitstop Media is a top SEO Vancouver company, providing affordable SEO services, Pay per click services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.