Archive for October 2011

If you are new to Internet or even if you have been surfing and sending emails to your friends for some time, the thought of making your own website can seem pretty intimidating.

If you want to make money on-line or run any sort of web based business or just make website for your blogging hobby, you are definitely going to need your own. But before that, you must know how to make website.  You must consider the things that you will need like hosting, domain name and money of course.

Another thing to be considered is your knowledge in making websites.  You might learn it first before purchasing a website by getting free blog domains like blogspot or wordpress so that you will know the basic operation of creating and managing your website in the future.  Your basic knowledge in blogging will be your first experience in making a much more complicated websites. Making websites certainly easily achievable.

Using templates to create your scrapbook pages can be a great timesaver. Scrapbook templates help you be consistent in cropping your photos and in creating a more organized look. You can place them over photos, and they’re good tools for all your pages. Examples of the types of templates available include templates for journaling, cropping, and layout. And many templates are available without charge. Here are some reasons to use free scrapbooking templates.

1. Save Effort. Selecting a theme for scrapbook is no simple feat. Choosing colors, designs, and layout takes time and thought. Free scrapbooking templates save you from that chore. They also save you the task of researching different ideas and finding the right ones for your scrapbook project. By using free scrapbooking templates, things are already coordinated, and the pieces fit together well without work on your part.

2. Save Time. While great fun, scrapbooking is a time-consuming activity that many of us can’t afford today. Planning layout, design, and color schemes comes first. Assembling photos, mementos, and embellishments comes next. Then assembling everything into an attractive package requires a major time investment. We look everywhere for ways to save time, and free scrapbooking templates are a great time-saver. When you use free scrapbooking templates, you already have the basic page for your pictures. All you have to do is add your personal elements, and you’re done!

3. Save Money. You can spend a good deal of money creating your own template. Scrapbooking supplies and materials aren’t cheap, as any trip to the craft store will prove. By using free scrapbooking templates, you don’t have to invest your hard-earned dollar in a quality design. And you don’t have to buy new tools to create your own.

Katie B. asks MrOptimization:

Hi Mr.O!

We’ve been looking at MVT vendors for months. Our team narrowed it down to one that we think will work best for us.

Then our CMO goes to a seminar where a Google Website Optimizer consultant presented and now he’s all Googly-eyed.

What’s the final word on Google Optimizer for Multivariate Testing and Targeting?

MrOptimization responds:

We’ve been meaning to sit down and write up the final word on Google Website Optimizer for a long time.

This question comes up at least three times a week and we’ve seen it play out from all angles for years.

Thanks for giving us the kick we needed, Katie!

Take the time to read through this and you’ll have the final word!

In the beginning…

Up until recently, Multivariate Testing and Targeting was the exclusive domain of the dominant species on the Internet, those who’ve evolved to the upper limits of the digital optimization maturity model. These are the big, profitable sites like Amazon who don’t make a habit of telling everyone how they keep their digital edge.

Multivariate Testing Power to the People!

Then Google released Website Optimizer in 2007. Like Mr. Ford before him, Google’s Mr. Schmidt wants to drag formerly exclusive technologies such as Multivariate Testing down from the rarefied air so everyone can use them.

In Mr. Schmidt’s words, he wants Google’s products “to serve all potential users of targeted advertising.”

Yay Eric! Google gave it the nod and now everyone’s started thinking about Multivariate Testing.

BUT, like most mass market versions of formerly high-end products, Google Website Optimizer is not really “free” or enterprise-grade, so you’ll need to consider a few points carefully before you make it the center of your optimization strategy.

What IS Google Website Optimizer, really?

Like Omniture’s Test&Target — born Offer-Matica in 2004 — Google Website Optimizer was designed for one purpose. In the years since its birth people have twisted, kneaded and bent it to try and make it fit a variety of roles.

And while that’s all true, Google Website Optimizer is really an add-on to AdWords. Specifically, it’s designed to help AdWords customers get better ROI from the landing pages they send all those expensive clicks to.

Nothing wrong with that since doing Multivariate Testing of any type benefits everybody, but just make sure you’re able to live with Google Website Optimizer’s limitations before committing everything to such a narrow technology.

Google Website Optimizer PROS Run true multivariate experiments